PMA Tuesday

PMA University 2007 kicked off on Tuesday, May 29 at the Park Central Hotel. 

Learning more about PMA was beneficial. I’ve been a member for years, but did not fully realize the many benefits of membership www.pma-online.org. The board is involved and helpful. Carlene Sippola is chair of affiliate programs (there are 25 of us!). Robin Bartlett gave hints on how to make the most of the PMA-U and BEA. I can’t imagine the hours these folks give to the org.

Dating Your Distributor was worth the efforts of travel. Representatives from IPG, NGN, Biblio, PGW, and more explained how and why to place books with them. PGW seemed as vigorous as ever in spite of the bankruptcy. They did not stop shipping for even one day during the recent financial turmoil.  

Truly Effective PR. Antoinette Kuritz and Joanne McCall. Horror stories of the ill-prepared author appearences in major media. Lesson: Local media are likely to be more interested in your author and local media is great training. Even the most polished speaker will not come across on tv without at least some training.

Budget Basics. Turns out that cash flow will make or break a company. Who Knew???

Dinner!!! A fun time with members of the PMA Board. They are ALL so very nice. PMA treated all scholarship recipients to a lovely time and meal. My companions were from Penn., Montana, New Hampshire, and Santa Fe.